Charity Study 1: Donor Research

Clarient Research developed a set of questions for donors with the charity that included:

· tracker questions from previous research
· a deeper exploration of donors' empathy/willingness to support the charity's aims and objectives
· a thorough exploration of why donors currently support and how they first donated
· had donors heard of Gift Aid/payroll giving?
· had donors visited the web-site in past 3 months? What did they think of it?

Clarient undertook a small number of qualitative interviews. A postal survey was sent to approximately 1,000 supporters and included a stratified random sample of high value, current and lapsed donors.

Conclusion: Our client used the results to restructure and enliven their communication programme with donors and potential donors.