Slide 1

Market Research Tools

The majority of our work is quantitative. However there is nearly always a qualitative element to our research. We use a broad variety of research tools that include:

• Telephone and face-to-face interviews
• Web surveys
• Focus groups
• On-line focus groups/forums
• Postal questionnaires
• Database, desk and library research
• Statistical techniques including trade off, cluster and factor analysis
• Conceptual modelling