Membership Study 2: Membership Satisfaction Analysis

A membership body we worked with wanted to know what their members thought were important services and how satisfied they were with these services. The research identified a particular need to improve professional recognition with members' employers. The members, in common with many member bodies, have a desire for their qualifications and memberships to be recognised more fully by their employers.

This recognition was perceived by members to translate into higher salaries and greater roles and responsibilities at their workplace.

Conclusion: The client used the research, in combination with research into the employers' needs, to address and implement a re-vitalised communications strategy with their members' employers.

The following graph is a sample of the customer requirements and satisfaction analysis that resulted from this study.